Braindumping is a creative technique that allows UX designers to freely explore ideas, overcome obstacles, and foster innovation. By encouraging a no-judgment approach and embracing diverse perspectives, UX professionals can create user-centric and effective design solutions, making it an integral part of the design process.

For UX designers, the design journey is synonymous with creativity, problem-solving, and the pursuit of ease. The path, sound exciting, is not without challenges. Throughout the design process, designers often encounter impasse situations when explaining the logic behind the design decisions to stakeholders. This can, at times, impact the efficiency of work and performance. 

In this article, we discuss  "braindumping," a concept that is considered a potent weapon in the UX methodology arsenal. But before we delve into it, let us see why creative approaches, such as braindumping, are crucial for decision-making.

5 stages of pain UI UX designers face in the design journey

As designers progress toward the final design, they go through a series of emotional stages. To understand these stages, we will use Elisabeth Kübler-Ross's Five Stage Change Curve Model which is shown in the image below. Moreover, the model helps to identify what goes on in the minds of designers when they present design decisions. 

Stage 1: Denial 

When designers may find themselves reluctant to confront design issues or user feedback head-on.

In the denial stage, UX designers are unwilling to accept or acknowledge the design issues or problems they encounter. They may hesitate to believe that there are any flaws in their design, even if user feedback or evidence suggests otherwise.

During this stage, designers might ignore or downplay negative feedback, hoping the issues can be ignored. They might also make excuses, thinking the problems are not significant or that users will get used to them.

However, denial hinders the design process, preventing designers from addressing real problems and making improvements. Being open to feedback and accepting design issues early on will help to create better user experiences.

Stage 2: Anger 

Frustration emerges due to tight deadlines, limited resources, and other constraints. 

During the anger phase, UX designers may feel frustrated or upset due to challenges like tight deadlines, negative client feedback, design constraints, dissent with team members, or unexpected obstacles. While it is natural to experience anger, designers must learn to handle these emotions constructively. This is where intellectual humility comes into play. Taking a step back and reassessing design decisions allows them to gain perspective and find solutions. By channeling emotions positively, designers can overcome obstacles and craft exceptional user experiences.

Stage 3: Bargaining 

The temptation to compromise design principles to meet the project's timelines or business goals 

In the bargaining phase, UX designers may compromise on certain design aspects to overcome challenges or meet tight project constraints. They might sacrifice some user needs, ignore best practices, or prioritize aesthetics over functionality. However, designers should be cautious as compromises can lead to subpar user experiences.

To make better decisions, designers can use creative techniques like Braindumping. Braindumping is the process of quickly and spontaneously recording all thoughts, ideas, and information related to a design problem to spur creativity and generate insights. By exploring different design ideas and options, they can strike a balance between project constraints and user needs, creating a user-friendly and well-thought design solution.

Stage 4: Depression 

Designers feel overwhelmed by the challenges of the design process 

In the depression phase, UX designers may feel sad and discouraged due to design challenges, uncertainty, roadblocks, or lack of support. They might struggle to find the motivation to continue working on the project.

To overcome this, designers can talk to team members, seek guidance from mentors, or use creative techniques like Braindumping to regain perspective and motivation. However, by acknowledging their feelings and focusing on problem-solving, designers can find renewed inspiration to create meaningful user experiences.

Stage 5: Acceptance 

User feedback is reevaluated and the design is iterated 

In the acceptance phase, UX designers embrace feedback, make improvements based on user input, and focus on the user's needs. They understand that the design process is ongoing and iterative. By accepting feedback, designers become more flexible and open to change. They let go of their initial ideas if they don't align with user preferences.

Designers who accept feedback and iterate on their designs create products that users love and enjoy using. It is all about putting the user first and making continuous improvements to deliver the best possible experience.

This is how designers craft innovative designs that align with the overall business goals. While it may appear that we strictly follow conventional UX methodologies, the truth is that at each stage of the design process, braindumping plays a crucial role. And this approach helps us make well-thought decisions that we can convey strongly to help clients understand that we are keenly aware of their user needs, just as they are.

How does braindumping form a part of UX methodology? 

Braindumping is a creative technique that forms a valuable part of the UX methodology. It involves pouring out all your thoughts, ideas, and concepts related to a design challenge onto paper or a digital canvas without judgment or structure.

In UX methodology, braindumping plays a crucial role in the ideation phase. Beyond ideation, its effectiveness extends to other design process stages, such as research, prototyping, and more. It allows designers to explore a wide range of ideas and possibilities freely. By jotting down all their thoughts without worrying about organization or quality, designers can unleash their creativity and bring out their thoughts unfiltered.

Phases of braindumping

  1. Individual brainstorming: As a team of UX designers, each member individually seeks solutions to the user's problem and writes down their own ideas.
  1. Discussing ideas: Then, these ideas are combined and discussed collectively to evaluate their feasibility.
  1. Innovative ideas: Ideas that can resonate or be implemented are chosen and compiled into the action plan.

Tools for braindumping 

Braindumping is easier with various tools and techniques, both analog and digital, that help you capture and organize your thoughts effectively. Here are some popular tools for braindumping:

  1. Pen and paper: The classic method, using a notebook or a stack of sticky notes, allows you to quickly jot down ideas, sketch, and create mind maps.
  1. Whiteboard: A large whiteboard provides a spacious canvas for brainstorming, doodling, and organizing ideas visually.
  1. Mind mapping software: Digital mind mapping tools like MindMeister, XMind, or Coggle enable you to create hierarchical diagrams with nodes and connections for organizing thoughts.
  1. Note-Taking apps: Applications like Evernote, OneNote, or Notion let you capture ideas, images, and even audio notes, making it easy to revisit and expand on them later.
  1. Sketching and Drawing apps: Tools like Adobe Illustrator, Sketch, or Procreate allow you to create more detailed sketches and wireframes.
  1. Sticky note apps: Digital sticky note apps such as Stickies help you create virtual sticky notes on your computer screen.
  1. Collaborative brainstorming tools: Platforms like Miro, MURAL, and Conceptboard enable teams to brainstorm and collaborate remotely in real-time.
  1. Voice recorder apps: When you have ideas on the go, voice recorder apps on your phone can be handy for capturing your thoughts audibly.
  1. Trello or Asana: Project management tools with boards and cards can serve as a great way to organize ideas and tasks related to UX projects.
  1. Flowchart software: Programs like Lucidchart or enable you to create flowcharts and visualize processes or user workflows.

4 Dos and don’ts  in braindumping 

Dos Donts 
Start with a clear objective: Have a specific goal in mind for your braindumping session. Whether it's solving a particular problem, exploring new concepts, or brainstorming features, a well-defined objective will keep your thoughts focused.Don't censor yourself: Avoid self-criticism or judgment during braindumping. All ideas, even seemingly unconventional ones, can contribute to the creative process.
Set a time limit: Braindumping can quickly become overwhelming if you don't set boundaries. Allocate a specific time for your session, and stick to it. This will keep you from going too deep into one idea and encourage you to explore multiple avenues.Avoid distractions: Find a quiet space or set aside focused time for braindumping. Minimize interruptions and distractions to maintain your concentration.
Prioritize quantity over quality: Don't worry about perfection during braindumping. Focus on generating as many ideas as possible. Some ideas might be rough or incomplete, but they can serve as starting points for more refined concepts later.Don't skip documentation: Record your ideas in writing or digital format. It is easy to forget some great ideas if they are not captured during the braindumping process.
Encourage collaboration: Braindumping doesn't have to be a solitary activity. Involve team members and stakeholders to bring in diverse perspectives and collective creativity.Don't rush through it: While time limits can be helpful, rushing through braindumping can lead to missed opportunities. Strike a balance between productivity and giving ideas enough thought.

Braindumping helps UX designers to:

  • Generate innovative ideas: By encouraging free-flowing creativity, braindumping leads to fresh and innovative design concepts.
  • Explore diverse perspectives: Braindumping involves team collaboration, which brings diverse viewpoints and ideas to the table.
  • Iterate rapidly: With a plethora of ideas, designers can quickly iterate and refine their designs based on feedback.
  • Overcome creative blocks: Braindumping breaks through mental barriers, helping designers overcome creative blocks and find new solutions.
  • Embrace user-centricity: Braindumping allows designers to focus on users' needs and create designs that cater to their preferences.

How we utilize braindumping at Aufait UX? 

Think of braindumping as a way of thinking out loud, where ideas flow freely —a key to innovation. During this process, you become both the user and the designer, creating solutions to solve their problems. When imagination is coupled with intent and effort, you clear your mind of barriers, releasing a surge of creativity that sweeps away any blocks. 

At Aufait UX, braindumping is a fundamental part of our creative process. We believe that the best solutions emerge when team members have the time and space to explore ideas freely. To cultivate a culture of innovation, we encourage our team to engage in brainstorming sessions and idea generation.

During braindumping sessions, we adopt a "no judgment" approach, where all ideas are welcomed and valued. We believe that every idea, no matter how unconventional it may seem, has the potential to spark inspiration and lead us to groundbreaking solutions. By creating a safe and supportive environment, team members feel comfortable sharing even their wildest thoughts without fear of criticism.

Suhas Prasad

Suhas is a passionate UX designer who loves crafting ideas to solve user problems. His blogs reflect his thought process on creating user-centric products with thorough research and innovative ideas. Suhas believes in empathy, understanding users' needs, and addressing their pain points creatively. Connect with Suhas via

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