In 2023, businesses need to follow the latest UI/UX design trends to engage users effectively and stay competitive. Trends including passwordless login, illustrated animations, realistic textures, and the integration of AI and automation are essential for a seamless user experience.

The UI UX design trends are ever-changing right from its beginning days. It is altered based on the varying tastes of the users. So as business entrepreneurs, one needs to adhere to the latest UI UX Design trends, so that they can stand apart from the competitors. But have you ever thought, why?

Millions of business websites are blooming every day. So the customers will be in a rush to choose the best one that offers solutions to their requirements. Hence, the online platform that captures their attention will score in the game. So if you are planning to redesign ourselves, then make sure you follow user experience design trends in 2023. It makes sure that your web platform is up to date and visually appealing! That’s the power of UI UX designing. 

So what are the user interface design trends in 2023? Please don’t worry, and we will deal with all this in this blog. Let us keep redesigning ourselves!

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User Experience/ User Interface Design Trends in 2023

Earlier, both marketing and user experience were considered to be different streams of study. But later the business people began to understand the impact that the UI UX design trends created in the minds of the people. The influence that it generates is beyond one’s imagination. 

So there is constant updates happening in the UI UX design field. Let see them below:

1. Login Without Passwords

Forgetting passwords is one of the significant errors that the majority of users make while dealing with online web platforms. So the password resetting option is what that makes to log in again to their accounts. Usually, passwords are a combination of numbers, alphabets (both uppercase and lowercase) and special characters. So this makes it tough or the users to recollect. So to solve this issue, the latest UI design trends have begun to various other options for a user to login to his account. 

Some of the possible things that could replace the passwordless login include face authentication, fingerprints or a PIN code!

2. Illustrated Animations

Illustrated animations are a great way to create attention-grabbing designs. They add tiny details in the design to bring out a design personality in a subtle manner. 

In the past year, we saw several designs use illustrations to project an engaging touch. And we can expect to see more of this in the future. The most seen UX design trend in animation was the application of motion to the illustrations to bring them to life and make them stand out. It increases curiosity in users, improves engagement, and leaves a memorable impression on their minds.

3. Realistic Textures

Flat design has been ruling the design arena for years. It still has plenty of fan following, but we will also be seeing a lot of textures in our design now. With a desire to add a realistic touch or a fresh view, UX designers are bringing textures back. 

Realistic textures can play with the human mind and create a feeling of instant connection. It’s a widely successful UX trend that cosmetic companies have started using to reach out to their customers. With realistic product photographs like that of body creams or lipsticks, they appeal to their users instantly. The clarity of textures and colors come right through, leading people to make a purchase.

An illustration of Realistic Textures

4. Virtual Reality

We have seen the effect of virtual reality in the gaming industry with the advent of VR headsets. The excitement and experience that it brought were unmatchable. The launch of Oculus Quest has proved that VR has tremendous potential in other industries as well. Several companies have already started experimenting with VR; the social media giant Facebook is one of them. And we can expect to see many more embrace VR  in the future.

In industries like healthcare and education, this UI design trend opens significant opportunities to create more interaction and deliver more valuable output. 

5. Surreal Product Photographs

Realistic product photographs have stopped grabbing attention. People look for a touch of surrealism in product photographs now—something out of the ordinary that would make them stop what they are doing and just stare.

The addition of unreal elements and out of the box photo concepts are trending in product photography. Rather than showing off product features, the product photographs now aim to hold user attention with imaginative elements. Popular brands like Gucci, Nike, etc., are experimenting with surreal product photographs and are gaining huge success.

An illustration of Surreal Product Photographs

6. Neumorphism

Skeuomorphism, a design concept that was deemed dead with the rise of flat design, has made a comeback with a better style and a new name- Neumorphism (New Skeumorphism). It is a very precise design style that uses highlights, shadows, and layers to create an impressive and detailed look. 

Neumorphism uses very subtle effects with minimal to no over-representation of objects. Pale color palettes, close gradients, familiar shapes, accessible effects- these are the characteristics of Neumorphism. This enhances depth, gives a lightweight feeling, and creates a design that flows naturally. Looks like a UX design trend that will stay for a while! 

7. Storytelling

Gone are the times when brands maintained a strictly professional interaction with their customers. It’s all about building a friendly relationship now. And what better way to become friends than through telling stories?

Brands nowadays use storytelling in their websites to share their mission and vision in a creative and interactive way. It helps them appear approachable and makes customers feel like they are part of the brand. Copywriting, typography, interactive design elements, etc., are used to achieve storytelling. It is one of the UX trends that is very powerful and will continue to stay relevant in many years to come. 

8. Go Bright and Bold

Neon shades and bold colors are brightening up designs! It is a drastic change from minimalistic designs, and that exactly is the reason for this UI trend. How do you make a mark on users who go through hundreds of websites in a day? “Scream out colors” seems to be the answer designers have come up with! 

When you are accustomed to designs that use subtle and limited colors, bright and bold will dazzle your mind. But fair warning, take care not to overdo it!

An illustration of Go Bright and Bold

9. Abstract Data Visualization

Data visualization is an important tool to communicate quantitative content. Traditionally, it used to take formats such as graphs, pie charts, tables, bar charts, etc. But that trend has long gone out of date. Nowadays, web design companies use abstract data visualization as it is finding popularity among people. It lends a feeling of originality and uniqueness to your design. For designs that are tech-oriented, abstract data visualization is a UI trend that will make them stand out.

10. Unorthodox Layouts

Symmetric design has lost its charm. What was once a classic design convention has become so repetitive that designs have now stopped adhering to grids. Asymmetry is the new symmetry. Asymmetrical layouts are becoming a prominent UI trend now. It adds a character to designs, a unique and dynamic touch that is possible because of the endless choices in asymmetry.

However, creating an asymmetric layout does require a lot of brainstorming. You can’t just arrange elements randomly as you wish. Usability and accessibility also have to be kept in mind. Else, it might confuse your users and leave them lost!

11. Use of Graphics in Photographs

Like surreal product photography, another trend in the use of images is the addition of graphical elements onto photographs. Here again, the idea is to create designs that are unique and stand out from the crowd. 

It is a great UI trend to exhibit your brand personality. The extra touch of creativity gives your design an innovative and customized look. Graphics can be used to further accentuate the fun part in playful product photographs and or add an elegant touch in professional-looking designs. 

12. Imperfect Design Elements

In continuance with the trend of adding uniqueness to designs, imperfect design elements will be more eminent in designs in the future. Users are no longer applauding pixel-perfect web design elements. They have begun finding beauty in incomplete and imperfect designs. Freehand design, hand-drawn visuals, abrupt fonts, etc., are some of the imperfect design components that are gaining attraction. The human touch and exclusive brand outlook that these imperfect design elements create make it a positive UX design trend to follow.

13. UX Writin

UX writing is one of the UX trends to dominate in the year 2023. What does this mean? Earlier, it was a common trend to fill the UI UX design platform with creatively decorated words. But this too has lost its value. Instead of beating around the bush, only the critical information is displayed. It’sIt’s clear to the point. This strategy has also proved in keeping the customers engaged and thus more conversions of leads to clients!

The leading search engine giant Google has found out that the users who are looking for a hotel room will be only checking the room availability. And will not be in a position to make a reservation right away. So they changed their UX writing from “Book a room” to “Check availability”. This simple step almost increased their customer engagement rate by 17%!

14. Dark Mode

The option of “Dark Mode” facility is gaining popularity among the latest UI UX Design trends. This mode is usually activated when the daylight turns off and the night turns on. It has been found that exposure to bright light is not so good for the eyes. So this is one of the ideas behind the UI UX designers shifting their focus to the Dark Mode.

Also, there are certain other additional benefits for the Dark Mode. They are as follows:

  • It looks attractive and different from the existing themes.
  • Highlights the design elements.
  • Saves battery usage of the monitors to a greater extent. 

15. Air Gesture Control

An illustration of Air Gesture Control

Air Gesture Control is another UI UX design trend that is expected to dominate in 2023. It acts as a significant source for improving the user experience. 

With the advent of touch screens, various gesture control mechanisms were introduced. But all this was done with a touch on the screen. But now it’s being replaced by air gestures. A movement in the air will make things work on the phone. Isn’t that interesting?

16. Immersive 3D Elements

An illustration of Immersive 3D Elements

3D based design elements are one of the best things that keep the users engaged. Now they are being integrated with the latest technologies like Augmented Reality (AR) and Virtual Reality (VR). This allows the UI UX designer to create hyper-realistic 3D visuals and thus keeps the users curious and engaged. But such graphical elements may also reduce the speed of your website. So make sure it’s optimized.

17. Voice User Interface

An illustration of Voice User Interface

Voice-based user interfaces can be integrated into your UI UX design process. If you want to become a good UI UX designer, then try to adopt such latest UI design trends. It helps the visitors of your business website to search for information or avail any services with the help of voice assistants.

18. Custom Navigation

Custom navigation is also expected to dominate the UI UX design trends in 2023. With the right usage of visuals and navigation, it helps to attract users and keeps them engaged. There are two types of navigation elements: visible navigation elements and hidden navigation elements. The navigation menu should be designed in such a way that the flow of information is smooth.

19. Full-Screen Visuals

Full-screen visuals capture the attention of the visitors of your website so quickly. It has been found out that things in the centre of the page attract the user’s attention. But still, it is beneficial if you use the entire page or display various information! This UI design trend has begun to acquire more popularity and will be one that will be included in the year 2023.

20. Micro-Interactions

Social media giants like Facebook well execute this strategy. “Like” option is the best example for a micro-interaction. The word “micro-interaction” itself is self-explanatory. It allows the users to interact with the UI UX interface for a particular moment. Examples for such features include minor animation effects or short videos. This approach is a perfect example of a human-centred design approach. It focuses primarily on users.

21. Mobile Browsing

Mobile browsing has gained popularity in recent years. The situation is entirely different from mobile apps. So while creating UI UX design interfaces keep this in mind and optimize the platforms you develop for the mobile browsers too. The designs for mobile browsers are a little different from web platforms. In mobiles, the screen size is less and to make it attractive for the users is a tedious task. Minor graphical elements mixed with useful content is the perfect combo.

22. Rise of the Video

The usage of videos is another UI UX design trend that is still expected to dominate in 2023. Videos make it easy for the viewers to understand the message they are planning to convey to the viewers. It also makes the overall experience engaging and satisfactory. 

23. Usage of Bold Fonts

The usage of bold fonts in UI UX design is not the latest trend. But this practice will gain momentum in the upcoming year too. The importance of fonts in the UI interfaces is very much significant. Bold fonts help to catch the attention of potential clients. It makes the overall user interface as well as the content more attractive.

24. Augmented Reality

Augmented reality is another latest UI UX design trend that will dominate in the coming year. It’s not only defined for the gaming world. It has its implications in the other fields too. A great example is in the medical area. This technology can be integrated into telemedicine and online doctor consultation purposes.

25. The Right Mix of Colour Combination

Choosing the right colour combo is always a necessity, be it before, now or later! The role of colours in psychology is beyond explanatory. Colours do attract the attention of viewers. Give the right combo as per your business needs. Different genres of the business field demand different colour combinations. This trend will dominate for sure in the field of UI UX designing in the year 2023.

26. Foldable Displays

Foldable displays are one of the UI UX design trends that have recently gained importance. The arrival of foldable displays has made it necessary for the UI UX designers to develop platforms for such devices too. So the designs you create as UI UX designer should be adaptable for such accessories also. It is expected that the sale of foldable devices will touch the value of 50 million by the year 2050. So this user interface design trend will never go out soon!

27. Empty Spaces

Sometimes empty spaces create the required effect among the users. It is very much essential for specific designs. Empty spaces between the design elements make them more authentic, bright and attractive. So empty spaces is a UI design trend that will not trade-off very soon.

28. AI and Automation

Artificial intelligence is one of the most advanced technologies that we have at present. It’s the process of machines or devices behaving proactively. This technology can create wonders in delivering fantastic user experiences. The primary role of AI comes by integrating them with websites and mobile applications and automating tasks like collecting customer information etc.

29. Data Visualization

Data visualization helps visitors to grasp the information depicted in the online platform easily. A significant advantage is that even ordinary people will get to know about what your business does and thus act accordingly. This helps to convert your leads into clients. This UX design trend will continue for sure to dominate in the coming years.

30. Layers and Floating Elements

If you are making use of 3 D elements, then garnishing them with layers, and floating elements will create positive emotions among the users. They help to show the depth feature and thus make your website slightly 3D. These features can also be used along with text, images, videos etc.

31.  Uninterrupted UX

Uninterrupted UX is another UX design trend that will never go off the cards. This follows the strategy of keeping the customers engaged and induce them to act according to the business requirements. A great example, 

“Need a Product? Visit the page now !”

You may have seen depiction like this in various business websites. So such policies make the users act at the moment!

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Final Thoughts

This is it!

This blog has tried to find out some of the latest UI UX design trends to dominate in 2023. Make sure you adhere to all these trends for reaching out to the million customers out there.

For more information, you may consult a leading UI UX agency company in India. They will be able to help you with the same!


  • 1. What are the latest trends in UX design in 2023?

In this and the upcoming years, Augmented Reality (AR) ,Virtual Reality (VR) and Generative AI are set to make waves in UI/UX design. These technologies promise immersive experiences that can significantly enhance product interaction and engagement, marking a significant shift in how users interact with digital products.

  • 2. Should I redesign my product based on new trends?

Redesigning solely based on trends isn’t advisable. However, it's also important to adopt the trends in order to stay relevant. Before redesigning, you must evaluate if a trend aligns with your product’s goals and if it improves the user experience. Sometimes, minor adjustments can incorporate trendy elements without a complete overhaul.

  • 3. What are the key trends in the UI UX design industry?

Here is a concise list of the key UI/UX design trends:

  • Advanced cursor interactions
  • Personalized experiences
  • Data visualization
  • Dark mode
  • Micro-interactions
  • 3D designs
  • Clean user interfaces
  • AI-generated content
  • The Metaverse
  • Responsive design
  • 5. How does Aufait UX stay updated with the latest UI/UX design trends?

At Aufait UX, staying up to date with the emerging design trends is a part of our company culture. We conduct monthly knowledge sharing sessions at our office, where we discuss trends and emerging concepts that will enhance the knowledge of our entire team. It;s an integral part of our work to actively listen to what’s happening in the field, try our hands at the latest trends and focus on integrating the relevant trends into our designs wherever necessary.


By Fazmeena

Content Writer

Fazmeena is a UX enthusiast who loves learning about user-centric designs. She channels her passion for UX into every piece she writes, offering readers valuable insights into the domain of UX design. Connect with Fazmeena via

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